The Viva Perfetto Story
The Viva Perfetto Story
Our family story starts with our founder, Rania, who was driven by a passion to create a healthy snack that is as natural and nutritious as it is delicious.
Inspired by a combination of secret family recipes and her industry knowledge, she spent years to create and perfect our beautiful range of yummy bars today.
In Lebanon, the bars quietly carry a little ripple effect: each one a small spark of connection between us and the people we serve.
They’re designed to fit seamlessly into everyday life, offering a little boost that’s inspired by the needs, habits, and tastes of our community.
With the addition of Rania’s children came an expansion into Australia, where her son Adam now leads the Australian branch.
A proud Aussie, Adam wanted to bring the community wellness spirit of Viva Perfetto into beautiful Australia.
For our family, Viva Perfetto has been a source of inspiration, resilience, and passion that has carried us through thick and thin.
Our Philosophy
Our Philosophy
Viva Perfetto is not just a brand, it is an experience which exists to best serve our customers.
This means our customers set the standard, and we strive to exceed it.
This is what has made you, our wonderful customers, real partners in building our brand, and the Viva Perfetto aim is to continue to grow with you for a more sustainable and healthier future.
The Viva Perfetto philosophy is simple: real food made with care. Delicious, all-natural snacks from our family recipes, always at fair value.
Our History
From our first launch to international expansion, each milestone reflects how Viva has grown into new markets, new partnerships, and new product categories.
Healthy Fruit & Nut Bars and Protein Bars
Viva Perfetto began as a family business in Varna, Bulgaria, introducing fruit & nut bars built on a family recipe. At the same time, development began on a new protein bar line to support the brand’s long-term product expansion.
International Recognition at the Gama Innovation Awards
The company received international recognition at the prestigious Gama Innovation Awards in Manchester. Viva’s fruit & nut bars earned finalist recognition in the “Best of Middle East” category.
International Partnership with Niveen Brand
Viva entered a joint venture with Niveen Brand, combining product innovation with wider international
distribution and connecting the business to export networks across Europe, Asia, Africa, and the Americas.
www.niveen.net
Protein Bar Launch & Middle East Expansion
Viva launched its protein bars as a flagship offering and expanded operations across the Middle East, adding Turkey and Lebanon to the company’s growing regional network.
Wholefood Bars Launch & Australia Expansion
Viva introduced wholefood bars, blending the nutritional profile of fruit & nut bars with a richer, oat-based taste, while also opening its first branch in Australia.